Triggerise is a non-profit organization that motivates users – primarily young women and adolescent girls – to make positive choices by  using nudges like reminders, discounts, in person and digital follow-ups, and reward points to encourage users to access and use healthy products and services.

The Triggerise platform links communities of users, partners, content and transactions, aiming to motivate positive behaviour. The Triggerise platform includes two kinds of infrastructure: Technology: websites, apps, SMS, and membership cards that people use to engage with our platform, and Partnerships: service providers, entrepreneurs, content creators, retailers, wholesalers, and product distributors – to power its platform: Triggerise Products